Affiliate Program

Join our affiliate programme and partner with 24Play to reach UK players across desktop and mobile. We welcome publishers, streamers, affiliates and marketing partners who want a straightforward path to monetise their traffic. We work with a wide range of partners and provide the commercial and operational support you need to grow together.

Programme purpose

Our affiliate programme is designed to build long-term partnerships that drive sustainable player acquisition. We focus on compliant, measurable growth and provide partners with clear commercial terms, reliable tracking and practical marketing assets. Our aim is to make it simple for you to promote our online casino and sportsbook to a UK audience while maintaining responsible practices.

Partnership benefits

Partners gain access to a UK-facing brand with multi-device coverage and regular promotional activity. You get a dedicated account manager, timely reporting and creative support to help convert your audience. We offer flexible commercial models and an onboarding process that gets you set up quickly, with promotional materials localised for the UK market.

Commission structure

We provide flexible commission options to suit different partner types and traffic profiles. Available models include revenue-based arrangements, performance-based payments and hybrid deals. Payout frequency and billing cycles are agreed up front and billed in GBP. Exact terms are negotiated per partner so you can choose the model that matches your approach.

Tracking and reporting transparency

Accurate tracking is central to our relationship. Partners receive access to a reporting portal with conversion data, player activity summaries and payment history. We maintain clear attribution rules and investigate discrepancies promptly. Regular statements are issued so you always have visibility of your earnings and traffic performance.

Marketing tools and support

We supply a range of marketing assets including banners, deep links, landing pages and creative packs tailored for UK audiences. Assets are updated for seasonal campaigns and special events, and we can provide A/B testing support on request. Your account manager will help refine creatives and suggest landing strategies to improve conversion.

Long-term cooperation

We value steady, compliant partnerships and offer reviews to optimise terms as performance grows. Ongoing incentives and bespoke campaigns are available for established partners. To discuss a partnership or request programme details, contact [email protected] and a member of our team will get back to you.